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LinkedIn’s slogan is “Be great at what you do.” That’s funny I thought we were all pretty great at what we did prior to LinkedIn, but let’s indulge this creative message. I think the subliminal suggestion is you are great at what you do and you need to let the world know so they can appreciate it and call on you and your talents when needed.
According to Wikipedia, LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. As of January 2013, LinkedIn reports more than 200 million users in more than 200 countries and territories.
LinkedIn is for business, Facebook is for friends and local/regional businesses, and Twitter is for celebrities.
In the business world today, with very few exceptions, you don’t exist if you don’t have some type of presence on social media. The same is true, again with very few exceptions, if you cannot be found on LinkedIn. It is an essential tool for continually building your network base and advancing your career. There are also multiple opportunities to share best practices and additional knowledge via groups and other functions.
Corporate and business recruiters now make their living surfing LinkedIn looking for great talent. So do many firms that don’t have the time and resources to uncover candidates that have not joined the social networking site. If you are not on LinkedIn, the odds of you being confidentially tapped on the shoulder and informed about great career opportunities drops dramatically.
Countless hiring authorities now use LinkedIn to view potential candidates and actual applicants. They are very savvy to ensure that your electronic profile matches your written résumé exactly (so make sure it does). Many hiring managers will disqualify candidates without even interviewing them if discrepancies or omissions are found. Furthermore, they carefully review recommendations you have received and who they are from. Make sure they are quality and that those individuals are willing to speak on your behalf if contacted.
There are many articles citing the importance of electronic integrity. When you search for someone’s name online, one of the first results that will come up is their LinkedIn profile, so yours should be flawless. Furthermore, if there is anything in your past, it can’t be hidden—the Internet reveals all. This is why many hiring authorities now perform a Google or Yahoo search of someone’s name to see what comes up, and boy would you be surprised what does.
It’s incredible how technology has changed the perception of many employers. With social media and sites like LinkedIn, posting your work history, references, education, etc. is accepted practice and not viewed in a negative light at all. LinkedIn has become a great tool for not only networking and pitching yourself, but for actually finding your next job. Until the next trend develops, LinkedIn will have a powerful impact on job hunting and talent acquisition. Use it wisely and continue to “be great at what you do.”
Source: extraction from “LinkedIn and Advancing your Career in the Education Sector,” by Vincent Scaramuzzo, President & Executive Recruiter, Ed-Exec Inc., Career College Central May 2013
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